Automotive
Volvo Group
Project details to be added.
UX designer consultant based in Sweden
Product design for complex digital products.
I help startups and product teams shape digital services that are useful, understandable, and ready to ship. Strategy, UX, UI, design systems, and the front-end fluency to keep ideas moving.
Tillvaxtverket
Stena Line
Zimpler
MATCHi
Greenbyte
ESAB
Design systems
Dashboards
Mobile apps
SaaS products
Volvo Group
Kuze
I Say I Am
For Kidz
Just a Prayer
What I bring
A senior product designer who can zoom from product strategy to the last pixel.
Good product design is not a layer of polish at the end. It is the work of finding the real problem, making options visible, aligning the team, and building a flow that feels obvious to the people using it.
Selected work
Interfaces for teams with real operational weight.
Product design
Kuze
Project details to be added.
Brand and product
I Say I Am
Project details to be added.
Coming soon
For Kidz
Case study in progress.
Coming soon
Just a Prayer
Case study in progress.
Design system
Tillvaxtverket - Kompass Design System
A scalable product language for public-sector digital services, balancing accessibility, consistency, and pragmatic adoption across teams.
Approach
Calm process, useful artifacts, steady delivery.
Frame
Clarify users, business goals, constraints, and the decision the team needs to make next.
Prototype
Turn ambiguity into flows, service maps, and clickable models that can be tested quickly.
Systemize
Create UI patterns, components, and documentation that make quality repeatable.
Ship
Work closely with engineering so the product lands well, not just beautifully in Figma.
Consulting focus
For teams that need design leadership without the theatre.
I fit best with small to medium-sized teams that care about culture, pace, and craft. I can lead discovery, strengthen the product UI, or help a team turn scattered design decisions into a durable system.
UX & product strategy
Research synthesis, journey mapping, information architecture, and product framing.
UI design
High-fidelity interfaces, interaction patterns, responsive layouts, and product polish.
Design systems
Component libraries, usage guidelines, accessibility patterns, and adoption support.
Team lead
Sprint planning, stakeholder alignment, mentoring, and product-design direction.
Client words
Trusted by product teams.
Ozcar is a reliable designer. He did an outstanding job with MATCHi's new design. One of the best I have worked with: driven, passionate, motivated, and a loyal perfectionist.
Availability
Have a product that needs clearer thinking and sharper design?
Tell me what you are building, where the friction is, and what kind of design support would change the pace of the work.