Frame
Clarify users, goals, constraints, and the next decision the team actually has to make.
Out: problem statement, archetypes
Ozcar Storm
UX & product design consultant
Sweden · Think Heart Co. AB
Available for hire
Complex software, made legible.
Sixteen products for teams carrying real operational weight — ferry planning, wind-farm monitoring, weld auditing, public-sector grant applications. I run the discovery, design the system, and stay until it ships.
Engaged by
- Tillväxtverket
- Stena Line
- Volvo Group
- Zimpler
- MATCHi
- Greenbyte
- ESAB
- Park Lane
- Qitch
- Butlr
Selected work
Most recent first · filter by discipline
Mobile appLive multiplayer
Kuze
One host, a browser link, and 2–10 people playing in the same room — no download before the fun starts.
2026 · FounderOpen →
Mobile appBrand ecosystem
I Say I Am
Affirmations, gratitude and audio as a daily discipline — private by default, bilingual, no subscription.
2026 · FounderOpen →
Mobile appFaith tools
Just a Prayer
One prayer for today, a private journal, and sermon notes that never leave the device.
2026 · FounderOpen →
EducationProduct family
For Kidz
Letters for Kidz, built on a shared multilingual content system so the next app ships without rebuilding it.
2026 · FounderOpen →
Writing up
Volvo Group
Case study in progress — happy to walk through the work directly in the meantime.
2025 · AutomotiveOn request
Admin dashboardTravel operations
Stena Line - Nemo
Timetables, allotments, capacity and pricing in one operational surface.
2020 · UX leadOpen →
Mobile appHospitality
Park Lane
Guest flows, visual design and app behaviour for a venue and hospitality service.
2020 · UX / UI designerOpen →
Design systemProduct scale
Lighthouse Design System
Components, documentation and the implementation support that gets them adopted.
2019 · UX / UI designOpen →
Mobile appRestaurant operations
Qitch
Customer app, staff app, and the service flow that holds them together mid-shift.
2019 · Product designerOpen →
DashboardRenewable energy
Greenbyte
Portfolio-scale monitoring — data visualisation and workflows for asset performance.
2017 · UX / UI designerOpen →
Web appIndustrial SaaS
ESAB - WeldCloud
Weld monitoring and audit trails, plus the backlog discipline to keep the UI coherent.
2017 · Designer & team leadOpen →
Web appFintech
Zimpler - User Portal
Account and payment services where transaction status has to be unambiguous.
2016 · Product designerOpen →
Responsive designFintech
Zimpler - Mobile Payments
Checkout, account screens and the responsive UI around a mobile payment flow.
2016 · Product designerOpen →
Web appConsumer booking
MATCHi
Responsive booking flows for Sweden's largest racket-sport court platform.
2015 · Product designerOpen →
MarketplaceStartup
Butlr.net - The Help Network
Marketplace UX, trust, payments and growth — as founder, CEO and product designer.
2012 · Founder & CEOOpen →
Featured case study
One accessible vocabulary across two public services.
Tillväxtverket needed Min Ansökan and Nyps to feel like one thing. Kompass is the component language that got them there — built with the front-end constraints in the room, not discovered afterwards.
Capabilities
What I bring to your team| Capability | What it covers | What you get | Depth |
|---|---|---|---|
| UX & product strategy | Research synthesis, journey mapping, information architecture, product framing. | A framed problem and a decision the team can commit to. | |
| Interface design | High-fidelity UI, interaction patterns, responsive layouts, dense data screens. | Production-ready screens engineering can build from. | |
| Design systems | Component libraries, usage guidelines, accessibility patterns, adoption support. | A system your team keeps using after I leave. | |
| Front-end fluency | HTML/CSS implementation, token pipelines, design-to-code handoff. | Specs that survive contact with the codebase. | |
| Team lead | Sprint planning, stakeholder alignment, mentoring, design direction. | A design function that runs without a bottleneck. |
Process
Artifacts at each stagePrototype
Turn ambiguity into flows, service maps and clickable models you can test this week.
Out: flows, clickable prototypeSystemise
Patterns, components and documentation that make quality repeatable across the team.
Out: component library, tokensShip
Sit close to engineering so the product lands well — not just beautifully in Figma.
Out: specs, QA passes, releaseAvailable for hire
Ozcar Storm
Strategy in the morning, a production-ready component by the afternoon.
I've been the UX lead on a fleet planning tool, the design-system owner inside a public agency, and the founder who had to design and sell the thing himself. That range is the point — I can sit in the strategy conversation and still hand engineering something they can build.
I run Think Heart Co. from Sweden and work with teams across Europe. I fit best with small and mid-sized teams who care about culture, pace and craft — embedded a few days a week rather than parachuted in with a deck.
Sweden · CETRemote / on-siteEnglish · Swedishhello@thinkheart.co
One of the best I have worked with: driven, passionate, and a loyal perfectionist.
Daniel Ekman · CEO, MATCHi
Ways to work together
Remote or on-site, across EuropeEmbedded
Two to three days a week inside your team — discovery, design and delivery support alongside your engineers.
MonthlySystem sprint
A fixed engagement to turn scattered UI decisions into a documented, adoptable component library.
6–10 weeksDiscovery
Research, framing and a tested prototype — enough evidence to commit a roadmap with confidence.
4–6 weeks