Stena Line - Nemo

An operational dashboard for Stena Line teams planning departures, capacity, allotments, and pricing inside a larger digital transformation.

Role
UX lead
Focus
Research, IA, dashboard UX
Output
Flows, prototypes, dashboard patterns
Context
Trade managers and trade optimizers
Stena Line Nemo cover
Stena Line - NemoPlate 01
01 Problem

Stena Line wanted to move toward a cognitive ferry company vision. Nemo needed to support complex operational planning while replacing fragmented tools and inconsistent internal product patterns.

02 Contribution
  • Led research with trade managers and trade optimizers, mapping user archetypes and operational needs.
  • Designed flows for timetable planning, customer allotments, capacity, pricing, waiting lists, and issue handling.
  • Used prototyping and backlog-ready problem/solution boards to connect design decisions with implementation work.
  • Applied the emerging Lighthouse Design System to create a more unified dashboard experience.
03 Outcome

Nemo gave teams a clearer shared interface for operational decisions and helped establish patterns that later fed back into Stena Line design system work.

Selected screens

9 plates · click to enlarge