Butlr.net - The Help Network

Butlr had the classic marketplace challenge: no tasks meant no helpers, and no helpers meant no tasks. The product also needed to make strangers feel safe coordinating, transacting, and sometimes meeting in person.

• Designed simple task posting, local discovery, bidding, messaging, map views, notifications, profiles, ratings, and verification signals.
• Worked through escrow-based payment logic and transparent fee communication.
• Balanced simplicity with enough detail for many task types, from gardening to household help.
• Led product, business strategy, marketing, community outreach, and development coordination.

The product validated a local, approachable marketplace concept and taught hard lessons about trust, retention, monetization, marketing, funding, and the cost of operating a two-sided marketplace.